About Urban Decay

Urban Decay is a trailblazer in the cosmetics industry, known for its bold, unapologetic approach to beauty. Founded in 1996 in a dusty Los Angeles warehouse, Urban Decay was born out of a desire to create a line of makeup that was both edgy and inclusive, reflecting the diverse personalities of its wearers. With a commitment to cruelty-free products, vibrant color palettes, and innovative formulas, Urban Decay offers not just makeup, but a fearless celebration of individuality and self-expression.