79EIGHTY is a luxury streetwear brand that merges urban style with opulent materials and craftsmanship, targeting fashion-forward men who appreciate quality and exclusivity. By utilizing premium Supima Cotton and GTOS certified organic cotton, alongside luxurious embellishments like Swarovski crystals and high-grade sheepskin and Italian lambskin, the brand elevates everyday wardrobe staples into sophisticated statement pieces. With a strong foundation in Detroit's vibrant culture, 79EIGHTY positions itself as a purveyor of modern luxury, appealing to an audience that seeks both comfort and an elevated aesthetic in their everyday fashion choices.