Active Cashmere redefines luxury by merging the timeless elegance of cashmere with modern functionality. Targeting discerning consumers who value both style and practicality, the brand utilizes a proprietary treatment to create water-repellent and machine-washable cashmere garments. This innovative approach ensures durability without compromising on the soft, breathable comfort cashmere is known for. With a minimalist design ethos, Active Cashmere appeals to a sophisticated audience seeking high-quality, versatile apparel that fits effortlessly into an active lifestyle, revolutionizing how cashmere is perceived and worn.