AFB is a socially and environmentally conscious company offering certified refurbished hardware, including laptops, PCs, and smartphones, at significantly reduced prices. By focusing on sustainability and affordability, AFB appeals to budget-conscious consumers who also care about their environmental impact. The brand's unique selling points include a commitment to quality with warranty guarantees, allowing customers to save up to 70% while choosing eco-friendly options. AFB positions itself as a leader in the social and green tech movement, making tech accessible for all while promoting responsible consumption.