And-Daughter is a premium knitwear brand that embraces the beauty of natural craftsmanship through the use of 100% natural yarns sourced sustainably from the British Isles and Ireland. The brand targets eco-conscious consumers who appreciate artisan quality, ethical production practices, and timeless design. By emphasizing responsible sourcing and meticulous crafting methods, And-Daughter differentiates itself as a leader in sustainable fashion, appealing to a market that values both style and environmental responsibility. The brand embodies a heritage of knitting while fostering a modern aesthetic that resonates with today's conscious consumers, making each piece not just a garment, but a statement of care for the planet and its resources.