APPLIED ART FORMS is a fashion label that reinterprets vintage and utilitarian aesthetics, appealing to conscious consumers who appreciate quality and longevity in their wardrobe choices. By selecting robust, long-lasting fabrics that enhance with age, the brand positions itself within the sustainable fashion movement, offering timeless styles that transcend seasonal trends. The target audience consists of individuals who value practicality blended with sophistication, making a statement through well-crafted, versatile pieces that reflect both their personal style and a commitment to sustainable practices.