Ascention embodies a holistic approach to wellness through fragrance, appealing to the mindful consumer who values self-care, sustainability, and aromatherapy. By integrating the healing properties of fair-trade crystals, Ascention sets itself apart as a pioneer in the wellness fragrance market. The brand's commitment to being clean, vegan, and cruelty-free appeals to eco-conscious individuals seeking products that enhance both their well-being and that of the planet. Ascention targets a niche market of wellness enthusiasts who are looking for transformative experiences through scent, aligning seamlessly with contemporary trends that prioritize ethical consumption and mindfulness.