AYR embodies a sophisticated yet approachable aesthetic in fashion, appealing to style-conscious individuals who value quality and craftsmanship. With a focus on premium materials like Peruvian Pima cotton and Italian textiles, as well as locally made Los Angeles denim, AYR positions itself as a brand dedicated to sustainability and superior design. The target audience includes discerning consumers seeking timeless, versatile pieces that blend classic elegance with modern sensibility, making AYR a go-to for everyday luxury in both menswear and womenswear.