Bath Snob embodies luxury and indulgence in self-care, targeting wellness-oriented individuals who appreciate natural, handmade products. By offering a curated selection of bath and body essentials, Bath Snob positions itself as a go-to source for pampering experiences at home. The brand emphasizes sustainability and quality, appealing to eco-conscious consumers who prioritize health and authenticity in their personal care routines, making self-care not just a routine but a lavish lifestyle choice.