Caftari is a wellness-focused brand that aims to cultivate daily mindfulness through unique scent experiences. By harnessing the power of aromatherapy to modulate brain waves, Caftari offers products designed to induce states of bliss, relief, and deep relaxation. The target audience includes wellness enthusiasts, busy professionals, and individuals seeking mental clarity and emotional balance. With an emphasis on the therapeutic benefits of fragrance, Caftari positions itself as a natural alternative for stress relief, combining holistic practices with modern lifestyle needs to create a sanctuary of calm in daily life.