CLEANTAN is a pioneering brand in the self-tanning market, focusing on vegan and cruelty-free products made with clean, safe ingredients. Targeting health-conscious consumers and eco-friendly lifestyle advocates, CLEANTAN offers a guilt-free solution for achieving a radiant glow without harmful additives like alcohol and parabens. The brand emphasizes transparency and sustainability, positioning itself as a leader in 'clean beauty' while appealing to individuals who prioritize ethical consumption and skin health.