DESIGNS BY felicias is a creative coaching brand that empowers aspiring entrepreneurs by providing tailored one-on-one sessions to develop essential business skills. With a focus on practical tools like Cricut and Shopify, Felicia not only guides clients in launching their businesses but also complements this with a curated range of custom products such as sweatshirts, stickers, and thank you cards. The brand positions itself as a supportive partner for individuals looking to turn their creative passions into a viable business, appealing primarily to makers, crafters, and small business enthusiasts seeking personalized mentorship and high-quality, unique merchandise.