Dreamzy is a wellness-focused mattress brand that caters to health-conscious individuals seeking to enhance their sleep quality. By providing well-researched information and expert insights about sleep, Dreamzy positions itself as an authority in the sleep improvement niche, setting it apart from traditional mattress brands. Its target audience includes those who prioritize sleep as an essential component of a healthier lifestyle, including busy professionals, wellness enthusiasts, and individuals suffering from sleep-related issues. The brand's unique selling point lies in its commitment to education as a means to better sleep, fostering a community centered around well-informed choices for rest and relaxation.