Engineerednow positions itself as a premium provider of ergonomic solutions, specifically targeting professionals and individuals who spend long hours seated at their desks. With its best-selling headrest designed for the Herman Miller Aeron chair, the brand emphasizes quality craftsmanship, compatibility, and enhanced comfort to alleviate pain associated with prolonged sitting. The 12-year warranty establishes trust and reliability, while free or discounted shipping adds value to the customer experience. Engineerednow aims to elevate workspace wellness, ultimately creating a healthier and more productive environment for users.