ErgoDox is positioned as a premier brand for mechanical keyboard enthusiasts and professionals seeking ergonomic solutions. It caters to a target audience that values customization, comfort, and productivity, offering detailed documentation and build guides that empower users to create personalized typing experiences. The brand stands out by promoting health-conscious design through its ergonomic layout, while also fostering a community of makers and technology lovers who appreciate the craftsmanship and versatility of mechanical keyboards.