Espressoh combines the worlds of beauty and caffeine, targeting a young, vibrant audience seeking both functionality and flair in their makeup products. By offering caffeinated makeup, the brand emphasizes energy and empowerment, positioning itself as a unique player in the beauty industry. The inclusion of lifestyle content and beauty advice on their website enhances customer engagement, creating a community of beauty enthusiasts. The loyalty program incentivizes regular purchases while fostering brand loyalty, making Espressoh not just a product line, but a lifestyle choice for those who wake up to a world of beauty and energy.