Essential Oil Shop positions itself as a trusted UK-based dōTERRA source for essential oils, appealing to holistic health enthusiasts and newcomers alike. Its unique selling points include access to starter kits that unlock significant discounts, exclusive educational courses, and special offers. The brand’s focus on free essential oil education creates a community-centric approach, encouraging lifelong learning and wellness. By being run by knowledgeable dōTERRA Wellness Advocates, the shop strengthens its authority in the market, aiming to foster a sense of trust and loyalty among customers seeking quality natural health products.