Estrid is a modern and innovative brand that caters to individuals seeking a personalized and nourishing shaving experience. Positioned as a champion of body confidence, Estrid emphasizes the importance of self-care and personal expression through customization. With a focus on sustainability, the use of steel razors and vegan strips appeals to environmentally conscious consumers. The subscription model, with flexible delivery options, caters to those who value convenience and accessibility. Estrid's unique selling points include high-quality materials, customizable shaving products, and a commitment to inclusivity and body positivity, making it an ideal choice for a diverse audience looking for a premium shaving experience.