FlexShopper empowers consumers with flexible Lease-to-Own options, targeting individuals who may face challenges with traditional credit systems. By offering accessible payment solutions with varying terms and conditions based on state regulations, FlexShopper appeals to a diverse audience seeking convenience and ownership without the constraints of good credit. The brand positions itself as a leader in providing financial flexibility, making it easier for customers to acquire goods with manageable initial payments and customizable payment frequencies. FlexShopper emphasizes a customer-centric approach, where underwriting decisions are inclusive, allowing more individuals to achieve their purchasing goals.