Gemmist is a scientifically-driven haircare brand that simplifies the haircare selection process through personalized solutions. By offering a quick 2-minute quiz, Gemmist identifies individual hair types and needs, empowering customers to easily find their ideal formula. Targeting health-conscious consumers who value sustainable science-backed products, Gemmist positions itself as a modern alternative to generic haircare lines, blending convenience with customization for an enhanced beauty experience.