Halfdays is an inclusive, Colorado-based women's brand that reinvents winter outdoor apparel by merging high-performance functionality with a fresh perspective on outdoor culture. Aiming to empower women, Halfdays challenges the traditional ski wear market through its stylish, quality-driven products, reflecting values of diversity and sustainability. The brand targets adventurous women who seek not only performance in their outdoor gear but also a sense of belonging and community in the outdoor space, setting a new standard for inclusivity in winter sports.