Helaz Beauty is a vibrant and culturally rich beauty brand that empowers individuals by celebrating Ethiopian heritage through its innovative range of liquid matte lipsticks and eyeshadow palettes. Targeting beauty enthusiasts who appreciate authenticity and cultural expression, Helaz Beauty emphasizes bold, vibrant colors inspired by Ethiopian art and traditions, with standout products like Tibeb New and Wubayen. The brand positions itself uniquely in the market by not only providing high-quality cosmetics but also by telling a story of cultural pride and artistic expression, allowing customers to connect with their roots while enhancing their beauty.