Hollister is positioned as a trendy and youthful clothing brand that caters to both men and women looking for stylish and comfortable fall apparel. With a collection featuring sweatshirts, sweatpants, jeans, and activewear, the brand appeals to active lifestyles and casual fashion preferences. Key promotions such as free shipping on orders over $59 and a 15% discount for sign-ups enhance the shopping experience, targeting budget-conscious consumers who value quality and convenience. Hollister aims to foster a sense of community and relaxation, embodying the spirit of laid-back West Coast culture while promoting everyday versatility.