Kula Cloth is an innovative brand that caters to outdoor enthusiasts and individuals who prioritize hygiene and practicality while on the move. As the first technical antimicrobial pee cloth, it positions itself as an essential solution for anyone who needs to squat when they pee, including hikers, festival-goers, and travelers. The unique selling point lies in its advanced antimicrobial technology that ensures cleanliness and durability, making it a reliable alternative to traditional toilet paper. Kula Cloth emphasizes eco-friendliness and convenience, appealing to a growing audience seeking sustainable grooming products for their outdoor adventures.