Léo et Violette embodies the elegance and sophistication of Parisian design, offering ethically crafted handbags that cater to conscious consumers who value style and ethical practices. The brand positions itself within the high-end market while focusing on direct-to-consumer sales, fostering a genuine connection with its fashion-forward audience. By emphasizing quality, sustainability, and unique designs, Léo et Violette attracts discerning customers who seek luxurious but responsible products.