Lively, formerly known as Great Call, is a brand dedicated to empowering seniors with user-friendly communication devices and reliable medical alert systems. By offering a range of easy-to-use smartphones and Jitterbug cell phones, along with 24/7 assistance, Lively addresses the unique needs of older adults who seek both connectivity and safety. The brand positions itself as a trusted companion, enabling independence and peace of mind for seniors and their families, making technology accessible and reassuring.