Luna & Liv embodies the essence of individuality and intent through its handmade crystal jewelry, designed to not only adorn but also empower the wearer. Targeting conscious consumers who value unique, artisanal pieces infused with meaning, each jewelry item is crafted with care, ensuring a personal connection to the natural energies of the crystals. The brand positions itself in the market as a source of both style and spiritual wellness, merging fashion with purpose. By emphasizing sustainability and craftsmanship, Luna & Liv distinguishes itself and fosters a community of ethically-minded individuals seeking beauty that aligns with their values.