Mon specializes in contemporary, personalized leather bags and accessories, catering to both men and women who value individuality and style. By offering the option to add customized monograms, Mon positions itself as a luxury brand that allows customers to express their personal identity through high-quality products. The target audience consists of fashion-forward individuals looking for sophisticated, versatile accessories that not only serve practical purposes but also reflect their unique personalities. Mon aims to blend convenience and elegance, ultimately focusing on a modern lifestyle that appreciates craftsmanship and personalization in leather goods.