MY I.D. is a purpose-driven cosmetics brand that embraces the philosophy of 'Beauty for a Better World.' Our target audience consists of socially conscious consumers who value ethical purchasing and want to support meaningful change. By donating profits to local organizations dedicated to supporting survivors of trafficking, we differentiate ourselves in a crowded market. We not only provide high-quality cosmetic products but also foster a community of empowered individuals who believe in the power of beauty to create positive social impact. Our commitment to transparency and social responsibility resonates with customers who seek to indulge in self-care while making a difference.