NESCAFÉ® positions itself as a pioneer in sustainability within the coffee industry, aiming for 100% responsibly sourced coffee by 2025. The brand targets environmentally conscious consumers and coffee lovers who value quality and ethical sourcing. By empowering coffee farmers and enhancing global coffee quality, NESCAFÉ® distinguishes itself through its commitment to creating a positive impact in the coffee supply chain while delivering a premium coffee experience. This alignment with sustainability not only fosters brand loyalty but also appeals to the growing market of consumers prioritizing eco-friendly options.