NOAH Clothing is an American men's fashion brand that exemplifies a blend of modern urban style and conscious living. Founded by Brendon and Estelle Bailey-Babenzien, the brand reflects a commitment to quality craftsmanship and sustainability, catering to the contemporary man who values both aesthetics and ethical considerations in fashion. With its flagship store located on the vibrant Mulberry Street in New York City, NOAH positions itself as a lifestyle brand that combines streetwear influences with a refined sensibility. The target audience includes fashion-forward individuals who appreciate a unique, well-curated wardrobe that stands out without sacrificing social responsibility. NOAH's distinct offerings, rooted in a strong community ethos and innovative design, establish it as a prominent player in the competitive men's apparel market.