North Authentic is a conscious hair care brand dedicated to providing non-toxic, stylist-approved products that deliver real results. Targeting health-conscious consumers who prioritize natural ingredients without compromising on performance, North Authentic offers a personalized approach to hair care through a tailored quiz. This innovative brand captures the essence of authenticity and efficacy in hair products, positioning itself as a leader in the clean beauty movement and providing customers with the best tools for achieving their ideal hair — all while supporting their health and well-being.