Palmer's is a heritage-driven family-owned brand that appeals to health-conscious consumers seeking effective and natural skin and hair care solutions. With a rich history dating back to 1840, Palmer's positions itself as a trusted authority in the beauty industry, leveraging its signature products like the Cocoa Butter Formula and Skin Success to deliver high-quality results. The brand's commitment to using ethically sourced ingredients and sustainable practices further enhances its appeal to eco-conscious customers, making it a preferred choice for those valuing authenticity, heritage, and responsibility in their skincare regimen.