Perfumer's Workshop International presents itself as a classic and accessible perfume brand, with a focus on quality and tradition represented by its signature Tea Rose fragrance. Targeting both fragrance enthusiasts and casual users, the brand emphasizes a curated selection of perfumes available in various sizes and prices, appealing to a broad audience seeking elegance and value. The emphasis on best-selling products showcases its market positioning as a trusted name in perfumery, where customers can find timeless scents that suit their personal style and preferences.