The Prison Yoga Project (PYP) embodies a transformative initiative that integrates yoga and mindfulness practices into the lives of incarcerated individuals. By focusing on personal growth and rehabilitation, PYP targets individuals in prison, correctional staff, and social justice advocates who recognize the need for holistic healing methods within the justice system. The unique selling point lies in its combination of wellness-focused publications, practical merchandise, and comprehensive training programs that empower both inmates and facilitators. Market positioning centers on being a pioneer in promoting mental well-being and physical health in correctional settings, ultimately aiming to reduce recidivism and support reintegration into society.