Projector People positions itself as a trusted authority in the projector market, catering to both enthusiasts and professionals seeking high-quality projection solutions. By offering free shipping on projectors priced at $699 and above, the brand not only makes premium products more accessible but also emphasizes value and customer satisfaction. The commitment to friendly, expert advice sets Projector People apart from competitors who may lack personalized service, fostering a strong relationship with customers. The brand's core values include expertise, customer-centric service, and a passion for enhancing visual experiences, targeting an audience of tech-savvy consumers and businesses looking for reliable, high-performance projection equipment.