ROOBBA Home, in collaboration with influencer Belle Lucia, positions itself as a modern home decor brand that emphasizes inclusivity and diversity through its product lines. By leveraging multi-channel marketing strategies like engaging podcasts hosted by Dr. Ally Jaffee, the brand appeals to a contemporary audience seeking both style and substance. ROOBBA aims to resonate particularly with young, socially conscious consumers who value authenticity and strong community connections, setting itself apart with a focus on personal stories and accessible design that reflects varied lifestyles.