Roots & Crowns represents a celebration of individuality and community, offering thoughtfully crafted botanical products that cater to the diverse needs of self-care enthusiasts. Emphasizing ethical and mindful sourcing, the brand appeals to a conscious consumer base seeking genuine, high-quality skincare, perfumes, and herbal remedies. As a queer-owned business in Portland, Oregon, it positions itself uniquely within the wellness market by fostering inclusivity and ritualistic practices, ensuring that every product connects with the user's personal journey. The focus on small-batch production enhances the authenticity and intimacy of each item, making it a go-to destination for those valuing both self-care and ethical consumption.