Mainline:RUS/Fr.CA/DE is a contemporary brand that embodies a transnational identity and a distinctive aesthetic forged by the collaboration of London-based duo Zarina Bekerova and Alexandra Vincent. Founded in 2019, the brand targets a cosmopolitan audience that values diversity, fluidity, and the interplay between comfort and allure. By crafting a visual language that navigates the complexities of placelessness and societal contrasts, Mainline positions itself at the intersection of fashion and art, appealing to individuals who seek to express their identity through unique and thought-provoking designs. The brand's emphasis on reconciling comfort with sexiness speaks to a modern lifestyle that embraces both practicality and a bold statement, making it a go-to choice for those who are not afraid to stand out while feeling at ease.