Scrub Me is a curated skincare brand that focuses on purposeful products and authentic experiential learning about skincare. Targeting beauty enthusiasts who seek effective skincare solutions and insights, Scrub Me differentiates itself by combining an online shopping experience with educational content from estheticians and the option to book in-person facial treatments. This holistic approach ensures customers receive personalized care and expert advice, fostering a community centered around healthy skin and informed choices. The brand emphasizes simplicity in skincare, advocating for 'everything you need and nothing you don't', appealing to those seeking clarity in their beauty routines.