Select Steals aims to provide budget-conscious consumers with a range of quality products at discounted prices. By focusing on items such as commemorative coffee mugs and stylish clothing like long sleeve shirts and muscle shirts, the brand targets individuals who appreciate both practical and novelty items. Select Steals differentiates itself with value-oriented pricing and a diverse selection, appealing to shoppers looking to save money without compromising on style or sentimentality. The brand's market positioning emphasizes affordability, variety, and a commitment to customer satisfaction.