Self Care Sundays Box offers a unique luxury experience aimed at eco-conscious consumers seeking self-care and relaxation at home. By curating high-quality, clean British beauty products, the brand positions itself at the intersection of indulgence and sustainability. The target audience includes busy professionals, wellness enthusiasts, and anyone valuing eco-luxury and self-care rituals. The brand differentiates itself with its commitment to sustainability, providing an exclusive spa-like experience that encourages customers to prioritize their wellbeing while supporting clean beauty practices.