Sleep Yoga is designed for those seeking improved sleep quality and better overall wellness. By offering ergonomic and orthopedic posture-improving sleep pillows, the brand positions itself as a leader in sleep innovation. Its unique selling proposition lies in its commitment to aligning the spine, neck, and head to enhance comfort and promote restful nights, catering to health-conscious individuals looking for holistic solutions to sleep issues. The brand's focus on quality and design resonates with consumers who prioritize both style and functionality in their sleep essentials.