Soap & Clay embodies the essence of natural beauty and self-care through its range of organic, handmade soaps and bath products. Targeting eco-conscious consumers who value sustainability and quality, the brand differentiates itself with artisanal craftsmanship and an emphasis on organic ingredients. The focus on providing discounts on best-selling items attracts a loyal customer base while video content on soap making and skincare enhances engagement, educating customers about the benefits of natural products. Overall, Soap & Clay positions itself as a trusted resource for premium ethical skincare solutions, merging aesthetics with wellness.