Sorel is a footwear brand that emphasizes style and function, catering to modern families with its new Joan Now™ collection. With a distinct focus on premium quality, Sorel offers a diverse range of edgy yet classic boots for women, men, and children. The brand strategically positions itself in the market by creating separate shopping experiences to cater to consumers of all ages, ensuring that style-conscious shoppers can find fashionable and functional footwear that meets their individual needs. Sorel embodies the spirit of adventure and exploration while providing reliable and trendy options for everyday wear.