Staples positions itself as a one-stop shop for both essential office supplies and crucial household products, catering to a diverse audience from professionals to families preparing for winter weather and cold/flu season. By offering deep discounts on a wide range of items—from ergonomic office furniture to sanitation essentials—Staples emphasizes practicality and value. The brand aims to empower consumers to create organized and safe environments at home and at work, highlighting its commitment to convenience and affordability in everyday purchases.