Sunburnt is positioned as a premium after-sun care brand that caters to health-conscious consumers seeking natural, effective solutions for sunburn relief. The product's unique selling points include its 98% natural formulation and clinical proof of enhanced skin hydration, appealing to customers who prioritize both efficacy and natural ingredients. With a lightweight, fast-absorbing gel that avoids the sticky residue of traditional aloe gels, Sunburnt offers a refreshing and soothing experience, making it ideal for beachgoers, outdoor enthusiasts, and anyone exposed to the sun. The brand embodies a philosophy of conscious skincare, aiming to provide immediate comfort while promoting skin health and recovery after sun exposure.