ThatsSmoooth is dedicated to empowering men of color with wavy and curly hair textures by providing specialized grooming products tailored to their unique skin care and beard grooming needs. The brand focuses on delivering effective, quality solutions that enhance natural beauty while acknowledging and celebrating diversity in hair types. Positioned as a premium brand within the grooming market, ThatsSmoooth stands out by offering meticulously crafted products that not only address specific grooming challenges but also foster a sense of community and confidence among its target audience. By emphasizing smoothness and effectiveness, the brand embodies a modern approach to male grooming that resonates with contemporary values of self-care and individuality.