The Big Screen Store positions itself as a value-driven retailer specializing in televisions and home entertainment systems, targeting budget-conscious consumers who seek high-quality products at competitive prices. With a commitment to a Low Price Guarantee, double the warranty compared to industry standards, and superior customer service, the brand differentiates itself from major competitors like Best Buy and Amazon. This approach not only appeals to savvy shoppers looking for deals but also instills confidence in their purchase through enhanced warranty options and exceptional support.