THE FROST BEAUTY embodies a commitment to high-quality skincare crafted from natural and organic ingredients. Targeting conscious consumers who prioritize sustainability and ethical practices, the brand emphasizes its vegan and cruelty-free ethos. Positioned in the eco-friendly beauty market, THE FROST BEAUTY appeals to individuals who seek effective skincare solutions without compromising their values. The brand's identity revolves around harnessing the power of nature while maintaining an earth-conscious approach, creating a product line that not only enhances beauty but also fosters environmental responsibility.